Place IDs and where else to send people

A Place ID is Google’s permanent identifier for a business location. With one, Proofloop can drop a customer straight into your Google review form. No API key, no application, no approval — five minutes, once.

This is the whole Google setup for most buyers

Sending customers to Google needs nothing but a Place ID. API keys and the Business Profile application are only about reading reviews back into the dashboard and replying to them from there. If all you want is more Google reviews, you are finished after this page.

Three ways to find yours

1. Google’s Place ID Finder

Search the web for “Google Place ID Finder” — it is a page in the Google Maps Platform documentation.
Type your business name and address into the search box on the map.
Click your business. The Place ID appears in the info window, starting with ChIJ.

2. From a Google Maps share link

Find your business on Google Maps and press Share, then Copy link.
Open the link in a browser. The address bar expands to a long URL.
Look for the ftid= or :0x portion. Paste the whole URL into Proofloop instead of hunting through it — Proofloop extracts the identifier for you and tells you if it cannot.

3. From your Google Business Profile

Sign in to your Business Profile and open the location.
Under Ask for reviews, copy the short link Google generates. It looks like g.page/r/…/review.
Paste that into Proofloop. A Google-generated review link works everywhere a Place ID does, and it also needs no API.

Adding it to a location

Open Locations and pick the branch.
Paste the Place ID, the Maps URL or the g.page link into the Google field.
Press Test link. Proofloop opens the review form the way a customer would see it. If the wrong business appears, you have the wrong ID — a surprisingly common outcome for businesses with several nearby branches.

The link Proofloop builds looks like this, and you can use it anywhere:

https://search.google.com/local/writereview?placeid=ChIJN1t_tDeuEmsRUsoyG83frY4

Multiple branches

Each location gets its own Place ID. Get them wrong and you will send a customer from your Bandung branch to review your Jakarta branch, which is worse than not asking — the review is unhelpful and cannot be moved. Test each one.

Destinations that are not Google

Google is the default, not the limit. A destination is just a public place you would like a satisfied customer to post, and Proofloop can rotate between several or pick based on rules.

Destination	Where the link comes from	Notes
Google	Place ID or `g.page` link	Highest intent for local businesses.
Facebook	Your page URL with `/reviews` appended	Visitors must be logged in to Facebook.
Trustpilot	`trustpilot.com/evaluate/yourdomain.com`	Trustpilot has its own rules about inviting reviews — read them before you automate this.
G2 and Capterra	The review URL from your vendor dashboard	Software only. Both moderate submissions and may take days to publish.
Google Play / App Store	Your app listing URL	Both open the store app on a phone, which is exactly what you want.
Anything else	Any URL	Booking.com, TripAdvisor, an industry directory, your own form.

Check each platform’s own rules

Amazon prohibits soliciting reviews outside its own programme entirely. Trustpilot restricts who may be invited and when. Yelp asks businesses not to solicit at all. Proofloop can point at any URL you like; it cannot know what each platform permits, and the responsibility for that is yours. When in doubt, send people to Google or keep the testimonial first-party.

When there is no public destination

Plenty of businesses have no meaningful platform — B2B services, consultants, agencies. Set the destination to Testimonial only and Proofloop collects text or video, gets publication consent, and files it in your library for the Wall of Love widget. That path needs no external platform at all.